When it comes to monetizing your talent for fitness and healthy living, creating a weight loss plan will certainly help you do that. But it’s safe to say that the ever-changing world of weight loss programs is huge. This means there is tons of competition. So how would you fight for even a small fraction of the market?
Even if you have the best weight loss plan, no one will know about it if you don’t get it out there. This is probably the most difficult thing to do. But that’s why we’re here to help you out. In this article, we will look at the ways to market your weight loss plan. This is essential for creating hype and getting more people on board. So with all that said, let’s start.
Know Your Target Audience
Before you even start running Facebook ads or hire influencers, you should know who your target audience is. This is the golden rule of digital marketing. If you don’t know who your target audience is, then how would you know who to write your sales copy for?
Using general terms isn’t the best approach when getting your weight loss plan out there. That’s because there is a specific demographic of people you should be targeting with your ads. Since the whole point of your product is to help people lose weight, you don’t want to target fit people. You want to target those that are actively looking at ways to lose weight.
By using general terms, you’re only wasting your money. Fit people already have a weight loss plan, and they won’t bother clicking on your ads. Instead of general terms, be as specific as possible. If your weight loss plan is meant for women, then targeting women is better than targeting everyone. Even more specifically, if your weight loss plan is designed for new moms, then that narrows it down even more.
Regardless of who your target is, it’s important to know them before you spend even a single dollar on advertisements.
Be Different
There are so many weight loss plans out there that tell the exact same thing. This is boring and uninspiring and people know it. Everyone knows how to lose weight. Everyone knows that they’re meant to eat less, eat more healthily, and exercise. Don’t be that person and instead try to separate yourself from the rest of the pointless weight loss plans.
Instead of saying the very same stuff in your market copy, try to be different. Try to take on a different tone, approach, and try to tell a unique story. You’re done being a fitness expert with your very own home fitness studio. You’re selling a product so you’ll need to think like a salesman. You need to convince people to trust you with their money. Part of successfully getting your weight loss plan out there is to give people a reason to pay attention to your product.
While it can be quite difficult to achieve that, nobody said it was going to be easy selling a weight loss plan. If it was that easy, everybody would be doing it.
Present A Clear Message
One of the most important things to have is a clear message when marketing your weight loss plan. Chances are, you’ve already got your social profiles sorted, but do you have a website? A website is quite possibly the most important vessel to have on your journey through the vast and huge market of weight loss plans.
Without a website, people won’t take you seriously. More so, a well-designed website makes you more credible. But enough about websites, let’s talk about the information on your website. In short, you need to present potential clients with a very simple and very clear message. This message should be that you are going to help them lose weight if they follow your weight loss plan. Potential clients should understand this message the moment they visit your website, read your newsletter, follow you on socials, etc.
Always Have A “Call To Action”
No doubt your weight loss plan will mostly revolve around digital means of distribution. But to distribute your weight loss plan, people need to ask for it. That is why a “call to action” is so important. This can be as simple as a press of a button where potential clients will click on to download your weight loss plan. You will incorporate the CTA into your sales copy, website, and emails. It will help clients easily get the weight loss plan, saving both of you precious time in the process.