Becoming a business owner is right up there as one of the most exciting things in life. But that doesn’t mean it will be a walk in the park. Quite the contrary, it’s very difficult to start a business. Even more difficult to do it at home. But regardless, it can be done. So that’s why we’re here to tell you how to start a personal training business from home.
If you’re quite excited by it, then that’s a positive sign. So with all that said, let’s start.
Choose Your Niche
Since you’re a personal trainer, that could mean a lot of things. You might be a Pilates expert, yoga expert, bodybuilding expert, or anything else. What’s important is to choose the niche of your business. This will help you easily narrow down your target audience.
As you can imagine, bodybuilders aren’t interested in Pilates or yoga. While some might very well be, that isn’t your target audience. Thus, you’ll need to pick the type of fitness niche that your business will specialize in. This very first step is all about exploring your options, so think long and hard. Think about what you’re good at and what have you been doing for the past few years.
Becoming certified means a couple of things. First off, It means you have the necessary knowledge. Secondly, it means that you’ve gone through the necessary training and have obtained a specific license for it. When it comes to obtaining this license or certification, a couple of organizations can help you do that. The National Academy of Sports Medicine is one of these, while you can also try your luck with the American Council of Exercise.
When you launch your business, showing this certification makes you more legit and trustworthy. That means more clients will want to sign with you.
Obtain Business Permits
Since the subject of this article is how to start a personal training business from home, we have to focus on the aspect of turning your home into a business. While many of you think doing that is easy, it actually isn’t and you have to obtain specific business permits. While any business has to obtain business permits, you’re supposed to obtain a different permit if your place of work will be your home.
This permit differs from state to state, so each one of you will need to tackle this one on their own. But as a general rule, you’ll need to get an Employee Identification Number or a Tax Identification Number. This will depend on what your business structure will be.
Get In Touch With Your Landlord
If by any chance you’re paying rent, then you’ll need to tackle one additional thing. Namely, being a renter doesn’t give you all the freedom in the world. You are still paying to live there and that means you don’t legally own the property. Thus, making big changes such as turning their home into a fitness studio isn’t something your landlord is too fond of.
Before you even think of obtaining any permits, talk to your landlord. In addition to all that, you will need specific insurance. Many homeowner insurances don’t cover work-related damages or accidents. Thus, you’ll need to obtain additional coverage if you plan on working with people in your home.
Obtain the Necessary Equipment
You can’t run a personal trainer business without having the necessary equipment. Every home fitness studio should have all kinds of training equipment available to its clients. This includes exercise mats, weights, cardio equipment, and more. In addition, you should make your home fitness studio as professional as you can. This means you should focus on flooring, lighting, sound equipment, and give your clients facilities where they can change and even provide them with fresh, cool water. If you don’t have the necessary equipment, then your clients will stop coming in and go to a competitor.
Promote Your Personal Training Business
The last thing to do when it comes to starting a personal training business at home is to focus on marketing. If people don’t know your business exists, then how would they find you? This is probably the step that you’re least experienced in. But what you can do is go online and look up ways to market your home business. Among some of the ways to do that, you can try Facebook and other social media advertisements, email marketing, influencer marketing, distribute flyers in your neighborhood, and more.